The problem for many IT professionals is that after the prospecting meeting is over, no matter how good a rapport you had with someone or how well your proposal was received, all your prospect has is a bottom line price on a piece of paper. And it's too easy for them to compare your price to any competitor without understanding the true difference in value.
In the end, price too often wins. But price is only an issue in the absence of value.
What if you could prove to your prospects that they're paying more for their IT services than they think they are? And worse, that they're getting less in return than they think they are? What if you could show that the competition's proposal isn't offering the same value that yours is - and you can demonstrate it with hard numbers?
That's exactly what audIT's Effective Monthly Expense is designed to do.